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How 1,500+ Marketers Are Using AI to Move Faster in 2025

Is your team using AI like the leaders—or still stuck experimenting?

Masters in Marketing’s AI Trends Report breaks down how top marketers are using tools like ChatGPT, Claude, and Breeze to scale content, personalize outreach, and drive real results.

Inside the report, you’ll discover:

• What AI use cases are delivering the strongest ROI today

• How high-performing teams are integrating AI into workflows

• The biggest blockers slowing others down—and how to avoid them

• A 2025 action plan to upgrade your own AI strategy

Download the report. Free when you subscribe to the Masters in Marketing newsletter.

Learn what’s working now, and what’s next.

DOWNLOAD THE REPORT

We’ve all been there.

You’ve got an overflowing inbox, back-to-back meetings, a to-do list that feels more like a novel, and somehow you still need to find time to strategize, create, and grow your business. It’s a lot. And while hustle culture once glorified burning the candle at both ends, today’s smartest businesses are moving in a different direction.

That’s where Artificial Intelligence (AI) comes in. It’s not science fiction or some far-off trend anymore—it’s here, it’s real, and it’s quietly transforming how businesses operate. In fact, the shift is already happening, and those who adopt AI early are gaining a serious edge.

In this article, we’ll walk through the why and how of integrating AI into your business in a way that feels natural, supportive, and genuinely helpful—just like developing a good productivity habit.

Let’s dive in.

How

1. Automate repetitive tasks

2. Make better, faster decisions with AI-powered insights

3. Build a habit of using AI

4. Eliminate low-value work

5. Use AI to reinforce smart deadlines, focus, and flow

Automate repetitive tasks:
Let’s start with the basics: AI is incredibly good at doing the things most of us find tedious.

Think about all the small, repetitive tasks your team does every single day. Scheduling meetings. Sorting through emails. Entering data into spreadsheets. Pulling reports. These tasks might only take a few minutes each, but over time, they add up.
They drain energy. They clutter your day. And they keep you and your team from doing the kind of work that requires deep thinking and creativity.

That’s where automation steps in.
AI-powered tools like Zapier, Microsoft Copilot, Notion AI, and Gmail’s smart replies can handle a ton of these repetitive tasks—accurately and instantly. Customer support?
You can have AI summarize tickets or even draft responses. Data entry? Let an AI script handle it. Scheduling? AI assistants like Reclaim or Motion can optimize your calendar with almost no effort on your part.

What you’re doing here is clearing out the mental clutter—just like how setting up your workspace before a focused work session puts you in the right frame of mind.
You’re removing distractions so you can give your energy to the work that truly needs you.

And the best part? You’re not just saving time—you’re protecting your team’s attention, their morale, and their capacity to think strategically.

Make better, faster decisions with AI-powered insights:
AI isn’t just about saving time—it’s also about making better choices.

In business, decision-making happens constantly. Big decisions (Should we enter this new market?) and small ones (Should I reply to this email now or later?).
But decisions take time, and too many of them can lead to what psychologists call decision fatigue—that foggy, overwhelmed feeling that often leads to rushed or poor choices.

AI helps lighten that load.

With tools like ChatGPT, Claude, or other large language models (LLMs), you can get instant summaries of long documents, competitor analysis, customer reviews, or even generate SWOT reports on the fly. AI doesn’t just give you raw data—it helps you see patterns, spot opportunities, and get to clarity faster.

Even major companies are using AI this way. For example, Yahoo Japan has announced it’s aiming to double productivity by 2028, in part by integrating AI into everyday decision-making processes. They’re betting big on AI—and they’re doing it not just to save time, but to increase the quality of decisions across the board.

When AI helps you see the bigger picture and filter out noise, your business doesn’t just move faster—it moves smarter.

Build a habit of using AI:
Here’s where a lot of businesses go wrong.

They introduce AI as a shiny new tool, run a quick training, then expect everyone to adopt it overnight. But just like any new productivity system (think: time-blocking, journaling, or habit stacking), using AI effectively takes repetition and routine.

One of the best examples of building AI habits comes from Whoop, the fitness wearable company. They launched a “30 Days of GPT” initiative where employees received a short AI-related prompt or task each day—something small and doable.
They made it fun, rewarding, and collaborative. And it worked: by the end, employees were using AI daily without needing to be reminded or pushed.

So, how do you build your own AI habit in your business?

Start small. Pick one simple task—like using AI to write meeting agendas or summarize Slack threads—and do it consistently. Encourage your team to experiment.
Create a shared space to post AI “wins.” Celebrate progress, not perfection.

When AI becomes a regular part of how your business works—rather than something people only use in emergencies or with skepticism—it unlocks a whole new level of efficiency.

Eliminate low-value work:
There’s a concept in productivity called strategic elimination. It’s the idea that instead of trying to do more, we can get more done by doing less of the wrong things.

AI can help with that, too.
For instance, how many times have you re-written the same customer response from scratch? Or sat through a meeting that could’ve been an email?
Or spent an hour formatting a slide deck?

AI helps you gently prune these low-value activities. With the right tools, you can automatically:
• Summarize meeting notes
• Draft email replies
• Clean up copy
• Generate code
• Create visual mockups
• Write first drafts for blogs or proposals

Instead of eliminating humans, AI eliminates busywork—and that’s a gift. It creates space for your team to use their time and talents on work that matters: building relationships, developing new ideas, solving complex problems, or crafting your company’s story.

Just like a strong productivity habit helps you focus on your highest return-on-effort tasks, AI helps businesses zero in on their core value.

Use AI to reinforce smart deadlines, focus, and flow:
Deadlines are like gentle nudges—they keep us moving. But in today’s world of constant notifications, it’s easy to get pulled off track. AI tools can help restore that focus by supporting better time management.

Want to stay in deep work longer? Try an AI-powered Pomodoro timer that blocks distractions and gives you data on your most productive hours. Need to plan your week? Tools like Motion or Clockwise use AI to rearrange your calendar for optimal flow. Need help staying on top of tasks? AI to-do lists like Reclaim learn from your habits and help you prioritize what truly matters.

Used well, these tools create microstructures that support productivity—without micromanagement or stress. Think of them as digital rituals that gently guide your day, much like lighting a candle or making tea before a focused session.

They give you that gentle push—just enough to help you show up fully and consistently.

In conclusion

Here’s the bottom line:

AI is no longer a futuristic dream or a buzzword tossed around at tech conferences.
It’s a powerful, practical tool you can start using right now—no massive overhaul or coding degree required.
It’s the ultimate productivity booster.

And most importantly? It helps your team do more meaningful work—without burning out.
If you’re feeling overwhelmed, overstretched, or just a bit curious, that’s the perfect place to start. Pick one area. Try one tool. Build one habit. Then see where it leads.
Because the businesses embracing AI today are building not just for efficiency—but for sustainability, creativity, and resilience.

And that’s a future worth working toward.

Thank you for reading.